Galway say they're turning up the heat on other potential Irish cities by being the first to release a 2020 European Capital of Culture bid video.
The key month for all prospective bidders is October of this year when a European Jury of 12 individuals will narrow the contest down to the final two.
And after this video, you can expect the City of Tribes to be amongst the frontrunners.
It features, as you might expect, epic scenery:
The bit of Macnas during the Arts' Festival:
Some trad of course:
But our favourite moment is this girl's face before and after she plunges in to the Atlantic from Blackrock Tower in Salthill.
Outstanding use of a selfie stick.
Watch the video in full here:
https://vimeo.com/127958320
Outstanding use of a selfie stick.
Watch the video in full here:
https://vimeo.com/127958320
