One is the Swiss septuagenarian whose role until last evening was President of FIFA, the other is an Irish convenience store that sells Swiss Roll. Ummm...
So far, so unrelated.
And no, typing 'Sepp Blatter' into Google Maps will not bring you to the Tyrellspass Centra in Westmeath, although
some other celebrity names might.
But type 'Sepp Blatter' into Google search today and this is your top hit.
It's a good example of how Irish brands are using the big news story of the day to jump to the top of the search list in paid-for Google adverts.
Crafty work there from Centra, Sepp would no doubt approve.
