The fast-food restaurant has been punished by an advertising watchdog for a tweet about the leader of the Brexit Party.
A tweet posted by Burger King earlier this year has been banned by an advertising watchdog, as it was said to have been condoning anti-social behaviour.
The tweet in question was posted back in May, a day after a McDonald’s restaurant in Scotland was asked by police not to sell milkshakes for fears that people would throw them at Nigel Farage.
Burger King responded to the news by tweeting: “Dear people of Scotland. We’re selling milkshakes all weekend. Have fun. Love BK. #justsaying”.
A follow-up tweet was posted shortly afterwards, which read: “We’d never endorse violence – or wasting our delicious milkshakes! So enjoy the weekend and please drink responsibly people.”
The tweet was posted at a time when a trend had emerged of politicians having milkshakes thrown at them; Farage himself had been ‘milkshaked’ just a few days previous.
An official report by the Advertising Standards Authority in the UK has now concluded that the ad was irresponsible, and that it must not appear again in its current form.
They also told Burger King to ensure that its future marketing communications do not condone or encourage anti-social behaviour.
LISTEN: You Must Be Jokin’ with Conor Sketches | Tiger Woods loves Ger Loughnane and cosplaying as Charles LeClerc
