The new Guinness ad looks at the lives of four GAA volunteers
Anyone who grew up playing GAA is going to love the new Guinness ad.
Guinness have launched their brand new ad campaign, 'Behind Every Great Town,' which looks at the work done by GAA volunteers up and down the country.
The ad looks at four volunteers from all corners of the country - Maurice Spillane from Kerry, Simon Murray from Inishbofin in Galway, Wendy McEldowney and other volunteers from Slaughtneil, Derry and Moses Wanjigo, originally from Kenya, who works with the Erin Go Bragh club in Dublin.
“Our ad celebrates the people whose selfless efforts and dedication to their local clubs enhances the towns and communities they live in, as well as making the GAA the vibrant, progressive and inclusive organisation that it is today," says Guinness Brand Manager Chloé McEvoy.
"Driven by a sense of pride and belonging, these volunteers truly are the life and soul of the GAA.”