Ah lads.
Reebok have caused a bit of a social media meltdown this morning with the unveiling of their new ‘Reebok UFC Ireland Map T-Shirt’.
We are very aware of the delicate issues surrounding the Republic of Ireland, Northern Ireland and the 32 counties, but it appears someone in Reebok feels that the six counties were actually completely removed from the rest of the island.
The UFC Ireland t-shirt by Reebok. Sorry Northern Ireland, you don’t make the cut. pic.twitter.com/E2XnNJtuM4
— Alan WHOATV (@powerhousemma) October 21, 2015
As to be expected, there was a bit of a reaction:
@TheNotoriousMMA @ufc @danawhite Don’t forget about your Irish fans stuck in the north of Ireland. @Reebok have pic.twitter.com/YHVS1lYDz6 — C0N-OH (@C0n0H) October 21, 2015
Hi @Reebok @ufc WTF is up with this? You seem to have forgotten a part of Ireland #OneIsland pic.twitter.com/zM7v8kFA7M
— C0N-OH (@C0n0H) October 21, 2015
@Reebok your UFC ‘Ireland’ T-shirt is seriously offensive. That crap should not have been printed. — Paul Stack (@stack72) October 21, 2015
@andrewmcgahon_@Reebok@ufc@UFC_Ireland what a disgrace! More poor of research by Reebok !!
— John Duffy (@johnduffy45) October 21, 2015
It’ll be interesting to see if this T-shirt remains on sale.