Excellent stuff from the sports brand.
In 1998, Nike made a commercial that transcended advertising.
It was basically a short film. Adverts had never been so cool. Not only did every little boy want to have the stuff the ad was presenting, but they wanted to be in the advert.
The ad featured the Brazil squad, famously the coolest footballing nation on the planet, bored while waiting for a flight. So they entertained themselves the only way they know how: by playing football.
This advert was an up yours to every parent who had told their kids not to play football in the house. If Roberto Carlos is pinging balls around an airport, I will kick my sponge ball against a wall.
https://www.youtube.com/watch?v=YePFGhCC7ro&t=29s
Clip via The Ad Show
It instantly became a classic and has since been the benchmark for how to strike the perfect balance between promotion and entertainment.
Well, great news. They’ve made another one to mark the 20 year anniversary. Neymar has stepped into Ronaldo’s shoes and is the ideal poster boy for Nike to focus their new film around, in which Ronaldo does make a cameo.
Enjoy the film in all its glory here.
BANGING track, BANGING words (Have thrown on English subs to get the full feels). BANGING video.
But then again when's a Brazil x Nike #WorldCup ad ever not popped…
The latest one dropped today and w 11 days to go now it's time to forget everything but this tournament… pic.twitter.com/y15UDoODyt— Eli (@ElMengem) June 3, 2018
Brazil could have done with the kid at the end to give a team talk before their semi-final against Germany four years ago.
