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15th Jan 2014

Oh b*lls: American news channel broadcasts NSFW image of Chicago Cubs new “child friendly” mascot

The Chicago Cubs have been working hard on creating a new “child friendly” mascot for all the family to enjoy, but one news station certainly didn’t help Clark the Cub’s new image. Warning: NSFW...

Oisin Collins

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The Chicago Cubs have been working hard on creating a new “child friendly” mascot for all the family to enjoy, but one news station certainly didn’t help Clark the Cub’s new image. Warning: NSFW…

First impressions are everything, so if you saw the new mascot for the Chicago Cubs on CSN SportsNet’s Mid-Atlantic broadcast for the first time yesterday evening, then you might already have a problem with “Clark the Cub”.

“Clark is a young, friendly Cub who can’t wait to interact with our other young Cubs fans. He’ll be a welcoming presence for families at Wrigley Field and an excellent ambassador for the team in the community,” Cubs senior director of marketing Alison Miller said in a statement recently.

So we can only assume that she’s not too happy with CSN SportsNet right now…

Instead of broadcasting the correct image of Clark the Cub, CSN SportsNet used an extremely NSFW image (above) of Clark that had been created by Gawker.com’s art director, Jim Cooke, earlier in the week.

A lot of Cubs fans weren’t too happy with the fact that the club’s new mascot isn’t wearing any pants, so Deadspin.com, which is a part of the Gawker network, asked their readers to do “something horrible to the Cubs’ new, perverted mascot”.

Some of the submissions are absolutely filthy/hilarious and naturally, nearly every one of them is NSFW so be careful if you decide to check them out.

Here’s the image that CSN SportsNet should have used…

cub

Via Deadspin.com