Pic: Paddy Power are winding up England fans ahead of the match with Ireland this weekend

Never one to miss a marketing opportunity.

As we all know , Ireland will host England this weekend as the two sides come face-to-face for the first time in Dublin since the infamous match in '95. It's very likely that you've heard the name 'David Kelly' being mentioned quite a lot over the last few days and Paddy Power haven't missed an opportunity to get their name out there also ahead of the match. The betting firm have created a "Designated England Supporter Betting Shop' in their Lower Baggot Street location ( 5 minutes walk from the Aviva Stadium) and wrapped it in bubble-wrap. We wonder why. Take a look.

Fun morning at @paddypower Baggot Street #yobproof pic.twitter.com/tuwq4OOOhA

— Féilim MacAnIomaire (@FeilimMac) June 5, 2015

And here's the answer to my earlier question! @paddypower is brave that's for sure! #paddypower #marketing @JOEdotie pic.twitter.com/s1zgwzD9vz

— Paul Grogan (@paulgroganeu) June 5, 2015

Their 'welcome' to the travelling English supporters didn't stop there though as their Twitter account this morning also referenced that infamous night in '95. Take a look.

We can't wait for Ireland v England on Sunday. If you're an English fan staying with us, please take your shoes off before you come in. OK? — Paddy Power (@paddypower) June 5, 2015

And if you're being completely outclassed by our football team (again), please don't start smashing the place up! pic.twitter.com/lCYtdDEay6 — Paddy Power (@paddypower) June 5, 2015