http://www.youtube.com/watch?v=aPkyPdubqDs
Nike have released a new ad to celebrate the 25th anniversary of their famous ‘Just Do It’ campaign and they haven’t half pulled out all the stops.
In recent years, adverts released by global megabrands have often been like two or three minute blockbusters such is the amount of effort and money goes into them, but Nike have gone over and above the call of duty with this effort and the end result is pretty cool indeed.
The ad is directed by Nicolai Fuglsig – you might remember him from such adverts as the Sony Bravia commercial with the colourful balls bouncing down the street to the sound of ‘Heartbeats’ by Jose Gonzalez – it’s narrated by Bradley Cooper and features a brief cameo from Chris Pine, star of the recent Star Trek movies amongst others.
As well as that, Gerard Pique, Serena Williams, boxer Andre Ward and LeBron James also make appearances in a star-studded and action packed advert, the theme of which is to encourage and inspire ordinary folk to constantly push and challenge themselves in order to reach the limit of their physical capabilities.
Nike work.
Video via YouTube/Nike
