Search icon


25th Oct 2016

WATCH: Nike’s new LeBron James ad will have the hairs standing on the back of your neck

Conor Heneghan

“You’re not supposed to be here.”

Struggling to get off the couch and work up a sweat now the evenings are getting colder?

Well if it’s motivation you’re after, a quick glimpse at the new Nike ad featuring LeBron James will have you feeling guilty for even contemplating skipping the gym or going for a run in the first place.

Released on the eve of the new NBA season, the theme of the ad is one of triumph against the odds and includes a reference to James’ now historic block on Andre Iguodal in Game 7 of the 2016 NBA Finals that turned the tide in favour of the Cleveland Cavaliers.

‘For those who are strong enough to believe, strong enough to pick themselves up off the ground, strong enough to do what the doubters say can’t be done,’ the blurb on the ad reads, ‘You’re not supposed to be here… and yet here you are’.

That feeling you’re experiencing is your spine tingling.

Inspirational stuff.