10 Cloverfield Lane

The best viral movie website has just mysteriously returned

Some thing has found us. Ahead of the Cloverfield sequel, the viral website for the fictional drink brand Slusho – which was part of the original film’s marketing – is officially back up and running this week. In 2007, ahead of the release of J.J Abrams’ sci-fi monster flick, a website for Slusho appeared and […]

Some thing has found us. Ahead of the Cloverfield sequel, the viral website for the fictional drink brand Slusho – which was part of the original film’s marketing – is officially back up and running this week. In 2007, ahead of the release of J.J Abrams’ sci-fi monster flick, a website for Slusho appeared and […]

3 years ago

15 years later, people still talk about this trailer. So why aren’t more movies doing this?

There is a lot to be said for keeping your cards close to your chest. What is the primary complaint people have about trailers for movies? They give away everything. Back in the summer of 2007, audiences sat down for the first Transformers movie, and in front of it ran this trailer: No official title. […]

There is a lot to be said for keeping your cards close to your chest. What is the primary complaint people have about trailers for movies? They give away everything. Back in the summer of 2007, audiences sat down for the first Transformers movie, and in front of it ran this trailer: No official title. […]

3 years ago

There is a huge sequel arriving in less than 6 weeks, but the entire movie is still top secret

It is great that even in this day and age, cinema can still surprise us. Nearly ten years ago to this very day, Cloverfield was released in cinemas under a cloud of mystery. The trailers had everyone guessing it to be some kind of updated version of Godzilla, or perhaps a found-footage take on the […]

It is great that even in this day and age, cinema can still surprise us. Nearly ten years ago to this very day, Cloverfield was released in cinemas under a cloud of mystery. The trailers had everyone guessing it to be some kind of updated version of Godzilla, or perhaps a found-footage take on the […]

8 years ago