Some thing has found us. Ahead of the Cloverfield sequel, the viral website for the fictional drink brand Slusho – which was part of the original film’s marketing – is officially back up and running this week. In 2007, ahead of the release of J.J Abrams’ sci-fi monster flick, a website for Slusho appeared and […]

3 years ago

There is a lot to be said for keeping your cards close to your chest. What is the primary complaint people have about trailers for movies? They give away everything. Back in the summer of 2007, audiences sat down for the first Transformers movie, and in front of it ran this trailer: No official title. […]

3 years ago

Is this thing going anywhere? It’s worth remembering just how much of a stir the trailer for Cloverfield caused when it first appeared in the summer of 2007. Only, back then, we didn’t know that name. We didn’t recognise any big stars, and we didn’t really know what it was. Clip via OnlineMovieForum None of that […]

8 years ago

The fact that this went straight to Netflix without even being released in cinemas is kind of a big deal. The Super Bowl is traditionally a time and a place for major movie studios to plug the trailers of their most anticipated releases for the year ahead. On Sunday night, for example, a new trailer […]

8 years ago

It is great that even in this day and age, cinema can still surprise us. Nearly ten years ago to this very day, Cloverfield was released in cinemas under a cloud of mystery. The trailers had everyone guessing it to be some kind of updated version of Godzilla, or perhaps a found-footage take on the […]

8 years ago