EUIPO

Supermac’s Loses EU Trademark Battle With McDonald’s

Supermac’s Loses EU Trademark Battle With McDonald’s

Supermac’s Loses EU Trademark Battle With McDonald’s Supermac’s has lost the latest round in its long-running legal battle with McDonald’s, after the European Union Intellectual Property Office ruled that the Irish fast food chain’s name is too close to its rival’s “Big Mac” mark. A EUIPO board of appeal found there was a likelihood of […]

just now