Amazon Fire TV Stick drops to ‘cheapest ever’ price in early Prime Day deal

The early Prime Day deal is now available

Shoppers can bag the device for better-than-half-price in an early Prime Day deal, marking its lowest price so far this year.

The Amazon Fire TV Stick 4K Plus is usually priced at €69.41, but you can buy it for €28.92 as part of the limited time offer.

This is a 58% discount, saving shoppers €40 on one of the most advanced Fire Stick options, just below the 4K Max version which is currently €80.98.

The device plugs directly into your TV and connects to the internet via Wi-Fi, transforming any standard TV into a smart TV.

You can stream from platforms including BBC iPlayer, ITV X, Netflix, Prime Video, and Disney+ to name a few, although subscription fees may apply.

Plus, users can also access major gaming titles via cloud streaming including Forza Motorsport, Starfield, and Palworld.

The 4K edition of the Fire TV Stick offers 'advanced streaming' with 'vibrant 4K Ultra HD' picture quality, and comes with a remote control that uses Alexa voice commands.

Shoppers who have tried and tested this version of the streaming device have given it an average rating of 4.7 from more than 29,000 reviews.

One customer said in their five star review: "The Amazon 4K Fire Stick is great and does exactly what it should. It was easy to set up and connected to the WiFi quickly with no issues.

"The picture quality is excellent and everything streams smoothly. The menu is simple to use and the remote works well.

"Really pleased with it and would definitely recommend if you want an easy way to access streaming apps on your TV."

While another wrote: "Bought the upgrade! Well worth it. Easy to install and use. The voice activation is much smoother and user friendly and easily pairs with other devices."

To shop the limited time deal on the Fire TV Stick 4K Plus head to Amazon here.

When is Amazon Prime Day 2026?

It's been confirmed that the UK and Ireland will see Prime Day deals drop in June across four days.

The event will take place from 23 to 26 June on the Amazon website.

How do I shop Amazon Prime Day?

You need to be an Amazon Prime member to access the thousands of deals across the Prime Day sale.

If you're already a member then you don't need to do anything, just start shopping on the day and make the most of the deals.

If you're not a member then you can sign up for £8.99 per month or £95 per year on the Amazon website.

You can also enjoy a 30-day free trial if you're a new member and shop the Prime Day deal in June and then cancel before you're charged, or keep the subscription and take advantage of next day delivery, exclusive deals and Prime Video streaming.