It’s very much a young person’s game.
If you’re over 35 and think that you’re not down with the kids because you don’t have a Snapchat account, don’t worry, you’re not the only one.
In fact, you’re amongst plenty of friends as 92% of over 35-year olds in Ireland don’t even have a Snapchat account.
If, on the other hand, you’re aged between 15 and 18 and don’t have a Snapchat account, then you’re very much in the minority as 84% of Irish people in that age bracket have a Snapchat account and 85% of those people use it on a daily basis.
Those figures are amongst a number of interesting revelations regarding Irish people’s use of Snapchat from an Ipsos MRBI study.
Snapchat in Ireland: 84% of 15-18 year olds have an account. 85% of these 15-18 year olds use it daily.
— Ipsos B&A (@IpsosBandA) June 9, 2015
Snapchat in Ireland: 35% of 25-34 year olds have an account with 51% of them using it daily.
— Ipsos B&A (@IpsosBandA) June 9, 2015
Snapchat in Ireland: 8% of 35-54 year olds use Snapchat, with approx. 1 in 5 using it daily.
— Ipsos B&A (@IpsosBandA) June 9, 2015
Soc. net. a/c ownership & Irish 15-18 year olds : Facebook 94%, Instagram 68%, Twitter 61%, Google+ 37%, Tinder 17%, Pinterest 14%
— Ipsos B&A (@IpsosBandA) June 9, 2015
Soc. msg. a/c ownership & Irish 15-18 year olds : Snapchat 84%, FB Messenger 79%, Viber 70%, Skype 59%, WhatsApp 37%, Vine 27%.
— Ipsos B&A (@IpsosBandA) June 9, 2015
The figures show that Snapchat is an extremely popular social media tool amongst teenagers in particular and that it is more popular than the likes of Instagram, Twitter and WhatsApp amongst Irish people in the 15-18 age bracket.
Irish people aged 25 and older are clearly not as active on Snapchat as teenagers but if Snapchat’s popularity continues to grow at this rate, it’ll be very interesting to see what Snapchat’s ‘story’ is in a few years’ time.
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