Survey reveals the top 20 'coolest brands' of 2016
Number one remains unchanged for the fifth year in a row.
That number one, as you might have guessed, is Apple, which once again finished at the top of a list by CoolBrands, a list determined by an expert council made up of 36 key influencers and 2,500 consumers from the British public.
Apple is accompanied in the top five by the music festival Glastonbury, Netflix, Aston Martin and Nike in a list determined by four categories: authenticity, desirability, innovation and originality.
While Apple remains in the number one spot, the likes of Netflix (up two places from the 2015 list), Spotify (which broke into the top ten at number seven) and new entries Airbnb (12) and GoPro (18) all made significant progress in 2016.
Check out the list in full below.
CoolBrands Official Top 20 Coolest Brands
- Aston Martin
- Alexander McQueen