YouTube is getting rid of a feature that probably drove you nuts
Good call, but it's not all rosy...
There are few things in life more irritating than having to watch a 30-second ad, in order to watch a 12-second video.
But thankfully, Google have announced that in 2018, they will get rid of all 30-second non-skippable ads that play before videos on YouTube.
The news was first reported by Campaign, and said that Google will now focus on commercial practices which are more engaging for users and advertisers.
"We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” Google said.
But that doesn't mean that you won't be seeing ads on YouTube...
It looks like that far more extensive six-second ads will be rolled out across the platform, which is far better than having to slog through a whole 30 seconds.
However, 15 and 20 second ads will also remain and any ad under 30 seconds can be made unskippable, so you may still have to endure the tediousness of watching those.