It is back.
The Heinz Beanz Pizza shocked us all the first time, and after months and months of rumours and speculation, it is in fact returning.
The frozen pizzas are being sold in Iceland stores after relaunching on 14 November. They will cost just £3. The new and improved Heinz Beanz Pizza will be also joining a handful of other Heinz Beanz innovations launched earlier this year, including Heinz Beanz Burgerz, Heinz Beanz Bowls and, of course, Heinz Beanz Filled Hash Browns.
The pizza, which disappeared from freezer aisles in 2003, features a “light and crispy base with tasty tomato sauce, topped with Heinz baked beans, mozzarella and cheddar cheese.”
Move over pepperoni, there’s a new pizza topping in town and it's available NOW at @IcelandFoods 🫘 Would you try? pic.twitter.com/lN3gapDKae
— Heinz (@HeinzUK) November 16, 2022
Sophie Higgins, Head of Growth Platform, New Ventures at Heinz, said: “We are so excited to relaunch our Beanz Pizza. It truly is ICONIC.
“After seeing the excitement build this year following the launch of our Beanz Burgerz, Beanz Bowls and Beanz Filled Hash Browns, bringing back our Beanz Pizza felt like the perfect follow-up.
“We know there are some true fans of our frozen Beanz Pizzas out there and – after a 20-year hiatus from supermarkets – we hope they’re as happy today as we are to hear this absolute classic is available again in stores.
“This is our fourth foray into the freezer aisles for Heinz Beanz over the past year, following the launch of our first frozen ready meals range – Beanz Burgerz, Beanz Bowlz, and Beanz Hash Browns. But we don’t plan on stopping there. Make sure to watch this space for even more exciting Beanzy news!”
One shopper has already managed to track some down in their local Iceland store, having shared the news on Reddit.
Sophie Higgins, Head of Growth Platform, New Ventures at Heinz, said: “We are so excited to relaunch our Beanz Pizza. It truly is ICONIC.
“After seeing the excitement build this year following the launch of our Beanz Burgerz, Beanz Bowls and Beanz Filled Hash Browns, bringing back our Beanz Pizza felt like the perfect follow-up.
“We know there are some true fans of our frozen Beanz Pizzas out there and – after a 20-year hiatus from supermarkets – we hope they’re as happy today as we are to hear this absolute classic is available again in stores.
“This is our fourth foray into the freezer aisles for Heinz Beanz over the past year, following the launch of our first frozen ready meals range – Beanz Burgerz, Beanz Bowlz, and Beanz Hash Browns. But we don’t plan on stopping there. Make sure to watch this space for even more exciting Beanzy news!”
