Video: So you stumble across a murder in a lift…what do you do?

http://www.youtube.com/watch?v=qo6Jzh7SHRA

More lift pranks, but this time they're from New York, as two guys experiment to see what the reactions would be to a man getting murdered in front of your eyes.

By Adrian Collins

The prank master generals in this stunt are a team from the Thinkmodo group in New York, who specialise in getting viral campaigns going, and they've certainly hit the money on this one with a great lift prank.

After the Brazilian ghost girl prank had us crapping our pants, this one featuring a murder taking place in the lift is along similar lines, but asks people what they would do in order to react to it.

A few of the people do jump in and try to help, including one woman who uses her bunch of flowers to hit the attacker, while others stand by or do nothing.

Our particular favourite is the guy who whips out his phone at the end to start recording the whole thing. We wouldn't advise you give him a call the next time you're involved in a bar fight.

As it turns out this is a pretty slick marketing campaign for Colin Farrell's latest flick, Dead Man Down, which will be released later this year.