Engaging with people on social media is more important than ever for budding entrepreneurs, so here’s a look at five ways Twitter Analytics could help your business.
Twitter recently opened up their
analytics service to all Twitter users, which means anyone using the site - from high-profiled verified accounts to the everyday user - can see exactly how tweets are performing among their followers.
With that in mind, we’ve decided to take a look at five ways this free service could help budding entrepreneurs grow their social media following…
1. Find out who you’re tweeting to
Saying that your target audience is (x) between the age of (y) living in (z) is all well and good, but just who exactly is following your Twitter account, what are their interests and where are they from? You can find all of that info with Twitter Analytics and, by tailoring your tweets to fit the interests and location of your followers, you’ll be able to increase retweets and overall engagement.
2. Find out how promoted tweets are doing
Spending a bit of money on
Promoted Tweets is a great way to get your message across to a wide audience, but just how well are those tweets doing in terms of engagement? You can find out on Twitter Analytics and change your spending strategy accordingly. Maybe your promoted tweets are doing better than expected and it’s time to spend more, or maybe you’re just throwing money down the pan. Find out with Twitter Analytics.
3. Compare tweets over time
After a month or two of using the Twitter Analytics service you’ll be able to build up a detailed map of how your tweets have been doing over time. This will help you to see your most engaging tweets and how your audience has changed over time. This can help you to keep up to date with your audience and to avoid stagnating your account with boring tweets.
4. Find your most engaging tweets
By using the Twitter Analytics data you can find out which of your tweets has had the most engagement with your followers. Does your most engaging tweet include pictures or video? Is it a funny tweet or a serious one? These are just some of the things that you’ll be able to find out and capitalise on thanks to Twitter Analytics.
5. Export your finding for further use
You can export all this information to an Excel Spreadsheet for further analysis. Sharing this info among your team members will help to ensure that everyone is on the same page so that you can all help to increase your account’s engagement and in time, the number of followers.
To find out more about Twitter Analytics head over
here and for more extremely helpful guides that can help your Start-Up business head over to AIB’s Start-Up Academy hub
here.
