Ireland's food kingpin Michael Carey reveals why biscuits have shrunk in the last decade 1 year ago

Ireland's food kingpin Michael Carey reveals why biscuits have shrunk in the last decade

Michael Carey, Co-Founder of East Coast Bakehouse and a man who has played a massive role in Ireland's biscuit industry in the last 30 years, has some strong words for the vast majority of food companies.

When it comes to the food industry in Ireland, nobody knows more than Irish biscuit tycoon Michael Carey.

This week's guest on The Architects of Business in partnership with EY Entrepreneur Of The Year™, Michael talks about the lessons he learned from losing his job as Managing Director with Kellogg's in the UK and Ireland and his time running Jacob's biscuits.

"The obsession that very few food companies have is an obsession with food," he insists.

"And getting the food right.

"Getting the quality of the food, the taste of the food, the nutrition of the food, getting those elements right should be the most basic but it's extraordinary, (many) food companies, particularly the big ones... they really don't take care of their food."

Michael - an EY Entrepreneur Of The Year™ Finalist in 2005 and current programme judge - insists that there is a massive pressure on food companies to sell products cheaply.

"There's a process of re-engineering of food products to get costs down, there's a huge pressure on food manufacturers to sell products cheaply. Consumers expect cheap products, retailers push down the cost of products. The response from food manufacturers generally is to shave the quality of the food."

He describes how companies are going through a 'salami slicing process' - gradually reducing the quality of ingredients unbeknownst to the consumer, until the product becomes noticeably inferior - and in the biscuit trade one particular base ingredient, Palm Oil, is not doing the public any favours.

Listen here from 15:08

The Architects of Business, brought to you in partnership with EY Entrepreneur Of The Year™, is available every Monday morning on iTunes, SoundCloud and YouTube