The start of a new yearly tradition?
January is usually associated with new beginnings, new plans, new directions.
Diets, gym memberships, and "Dry January" are all part of starting a new year.
But for the first time ever, Januhairy is taking place, a month long campaign which has been set up in order to encourage women to accept and grow out their body hair.
21-year-old university student Laura Jackson is the founder of the campaign and she recently told
BBC News that "Though I felt liberated and more confident in myself, some people around me didn't understand or agree with why I didn't shave.
"I realised that there is still so much more for us to do to be able to accept one another fully and truly."
"I just want women to feel more comfortable in their own beautifully unique bodies. This isn't an angry campaign for people who don't see how normal body hair is. It is an empowering project for everyone to understand more about their views on themselves and others."
Jackson hopes to raise £1,000 for
charity Body Gossip's education programme, which teaches young people about body image.
