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6th January 2020
04:09pm GMT

Ciara Sheehan, Corporate Social Responsibility Manager at Lidl Ireland, said: "Promoting and providing healthier food options for our customers is something we are passionate about at Lidl Ireland and we are proud to be leading the way in the Irish retail market with our significant commitments.
"We want to help parents across Ireland make healthy and informed choices about the food they buy for their children. This latest move underpins our commitment to helping customers lead healthier lives."
Cartoon mascots have been a well-established element of cereal culture for decades, including the likes of Tony the Tiger, The Honey Monster and Snap, Crackle and Pop.