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Published 16:08 21 Jul 2015 BST

The company have created a new superhero called 'Tengaman' AKA 'Jii Senshi,' the latter of which translates as "Masturbation Warrior".
The reason July 21 has been chosen is that the Japanese word for masturbation, 'onanii' is a pun on the way July 21 (21/7) is pronounced in their native tongue, so people born today have extra special reason to celebrate.
Tenga have relesed an ad to coincide with the official reveal of 'Tengaman' and even by the standards of Japanese ad agencies, who have created some weird stuff over the years, it's mind-boggling stuff.
https://www.youtube.com/watch?v=dTJye95p4hE
Exclusive to one country it may be, but we're sure there are many who will join the Japanese in celebrating the big day today; let's just hope they do it in private.Explore more on these topics: