WATCH: This Kiss Cam video from an American Football game is immensely powerful
Love has no labels...
In a new Love Has No Labels campaign, the American Ad Council teamed up with the NFL to create this wonderful video to mark Valentine's Day earlier this week.
The footage was taken at the Pro Bowl in Orlando, and the Kiss Cam was used to create an important message for people watching.
According to a statement from the Ad Council, the effort "put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age."
It really was very well done...
Video via Ad Council
While you're here, check out the latest episode of #SportsJOElive where we had former UFC Flyweight Paddy Holohan alongside Irish rugby stars Mike McCarthy and Chris Henry on the couch!
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