Guinness are turning beermats into postcards for the Christmas season 10 months ago

Guinness are turning beermats into postcards for the Christmas season

For anyone that does their best thinking in the pub...

For many people, the Christmas season is the perfect time to get together with friends and family.

However, there are always a few people that can't quite make it to the local for a pint because they're living abroad.

Granted, WhatsApp, FaceTime, and countless other apps have made staying in touch much easier, but Christmas is the time of the year when you might prefer the personal touch.

Basically, it's the period when everyone writes and sends cards, but if that's too time consuming, the latest initiative from Guinness could help.

That's because Diageo and An Post are teaming up to transform beermats into postcards over the festive season.

In doing so, you'll be able to send well-wishes from pubs across the country to your friends and family, at home and abroad.

Here's hoping that your writing is still readable after a few pints!

Pubgoers will have the chance to share their festive greetings from over 100 participating pubs across the country.

Upon purchasing a pint of Guinness, customers will receive a complimentary postcard that they can jot down a few words on.

For every postcard that's sent, Guinness will make a donation to ALONE, supporting their work in ensuring older people are not left isolated and lonely this Christmas.

Furthermore, across a selection of pubs, Guinness and An Post will roll out special edition Guinness post boxes, meaning consumers won’t even need to leave the comfort of their local pub to post their holiday cheer.

These pubs that will have these post boxes on their premises will include O’Connell’s in Co. Galway, Toners and Bonobo in Dublin, Left Bank, Kilkenny and the iconic J. O’Connell’s pub in Meath, the pub that features in the Guinness White Christmas TV ad.


“The pub and the post office are part of the community in Ireland – especially at this time of year. Christmas is all about connecting with friends and family so we were delighted to work with An Post and ALONE to turn our Guinness beermats into Christmas cards to help consumers connect with friends and loved ones, at home and abroad," Alan McAleenan of Guinness said.

Garrett Bridgeman, Managing Director of Mails and Parcels at An Post, has added, “Christmas is An Post’s busiest time of year, when we are delivering cards and parcels, to and from loved ones round the world.  The Guinness Postcard is another reminder to take a moment to send a special handwritten message, whether near or far this Christmas."

So, pint?