There’s been some changes near the top.
We probably don’t need to tell you that the number one spot once again goes to Coca-Cola, the 17th year in a row it has topped the Checkout Top 100 Brands list.
Produced by Checkout Magazine, the leading magazine for the grocery retail sector in Ireland, in association with renowned information, data and measurement firm Nielsen, the list ranks the top 100 selling brands in Ireland through mainstream grocery outlets.
Cadbury Dairy Milk was second to Coca-Cola in 2020, but this year has seen them slip to third on the list as Tayto moves up to the number two spot.
Avonmore dropped down two places last year, moving from fourth place in 2019 to sixth place in 2020, but this year it goes back up the rankings, to fifth place. Lucozade has once more maintained its position in the top five at the number four spot.
Checkout Top 10 Brands 2020
- Coca-Cola
- Tayto
- Dairy Milk
- Lucozade
- Avonmore
- Brennans
- Monster
- 7UP
- Red Bull
- Jacobs
Other big movers on the list were Fitzgerald’s Family Bakery, which jumped from number 76 in 2020 to number 41 in 2021. Other brands making very big moves up the rankings are Nestlé Aero, which is up 28 places, from number 87 to number 59, and Ben & Jerry’s, which is up 26 places, from number 75 to number 49.
Alpro rises by 22 places, from number 67 to number 45, while M&Ms moves up 20 places, from number 71 to number 51.
There were some new arrivals on the list with Odlums and Felix entering the Top 100 at 96 and 98 respectively.
The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest-selling brands in the marketplace.
The pandemic is also credited with improving the fortunes of a number of categories, including Health/Functional Drinks, which rose by 27 places in 2021, from the number-87 position in 2020 to number 60.
“This massive upward move isn’t surprising, given consumers’ desire to improve their health and boost their immune systems during the pandemic,” Maev Martin, editor of Checkout, said.
“Hair Colourants, which last featured in our Top 100 in 2014, is the second-highest mover, rising by no fewer than 25 places, from outside the Top 100 last year – when it ranked at number 108 – to number 83.
“With hair salons closed for long periods during 2020 and into 2021, it isn’t surprising that this category has re-entered our Top 100 and simultaneously shot up the rankings.”
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