When we call this a game-changer, we really mean it.
Have you ever snuck drink into a festival or a concert?
Don't lie, we won't judge you...
We know you have, and we've seen some extremely creative ways of going about it in the past, but we think this is our favourite one yet.
One punter at Cheltenham Racecourse on Tuesday afternoon had a pair of binoculars around her neck, or so it seemed.
Those binoculars were merely a disguise, for a binocular-shaped flask.
Have a look for yourself here, and take notes:
https://twitter.com/itvracing/status/1080105863099101190
Incredible stuff, right?
While we have to encourage people to drink responsibly, we also encourage acts of creative genius like this...