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19th May 2017

PIC: The delicious Brunch ice-cream has been made into a drink and it goes on sale in Ireland today

Conor Heneghan

Brunch

*Drools*

Any conversation about the tastiest ice-creams available in Ireland – a particularly relevant debate at this time of year- simply has to include the Brunch. We won’t hear any objections, it’s just fact.

Traditionally only available in solid form from a freezer, Irish Brunch fans will now be able to sample a liquid alternative after HB teamed up with Insomnia to launch a new BRUNCH ICECAP, the star attraction on Insomnia’s new ICECAP menu.

Made to order, the Brunch Icecap is topped with a sprinkling of the Brunch crumbly biscuit over a smooth vanilla and strawberry blended frappe and will be available to Insomnia customers from today, May 19, for €4.20.

Feast your eyes on this beauty…

The launch of the Brunch icecap will be supported by a strong in-house campaign and there will be Facebook competitions for Brunch icecap vouchers, t-shirts, deckchairs and more. Tag #LoveBeingAdventurous and follow the Insomnia Facebook or Instagram page to find out more.

Also available on the Insomnia Icecap menu will be an Oreo Icecap, a caramel latte icecap and a mango & cream icecap, but given its vast popularity in Ireland, we’d be surprised if any of them prove as popular as the Brunch offering.

Excuse us while we take this news in for a moment…

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Topics:

Food & Drink