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05th Feb 2018

Doritos slammed for revealing plans for ‘lady-friendly crisps’

Kate Demolder

The new product will come in packs specially designed to fit into women’s handbags.

Doritos is planning on taking the crunch out of their crisps following the launch of their new “lady-friendly crisps”, which they claim to be quieter to eat and less messy.

What was once considered the hallmark of a crisp worth eating has now been deemed cumbersome, so much so that the American company have decided that a new, silent, counterpart must be produced en masse.

Indra Nooyi, global chief executive at PepsiCo, the company that owns the Doritos franchise, has claimed in a podcast that unlike men, women simply do not like to crunch loudly or lick their fingers when eating crisps in public.

Nooyi said: “Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public.”

The new “low crunch” lady-oriented crisps have been manufactured to counteract these predicaments and will come in specially-made packs, specifically designed to fit into women’s handbags.

Unsurprisingly, the news was met with great disdain online.

Others, however, believe that the whole thing is a hoax.

Doritos has yet to respond to the claims.

The Women’s Equality Party hit out at companies that perpetuate “tired gender stereotypes”. “The idea of shrinking products for women is as old as the ad men making these decisions,” said a spokesman.

However, former Tory MP and Celebrity Big Brother contestant Ann Widdecombe has come out and defended the low-crunch version of the triangular corn snacks.

She told the Daily Telegraph: “I never lick my fingers in public or in private as I think its a ghastly habit.”

Topics:

Crisps,Food