The new product will come in packs specially designed to fit into women’s handbags.
Doritos is planning on taking the crunch out of their crisps following the launch of their new “lady-friendly crisps”, which they claim to be quieter to eat and less messy.
What was once considered the hallmark of a crisp worth eating has now been deemed cumbersome, so much so that the American company have decided that a new, silent, counterpart must be produced en masse.
Indra Nooyi, global chief executive at PepsiCo, the company that owns the Doritos franchise, has claimed in a podcast that unlike men, women simply do not like to crunch loudly or lick their fingers when eating crisps in public.
Nooyi said: “Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public.”
The new “low crunch” lady-oriented crisps have been manufactured to counteract these predicaments and will come in specially-made packs, specifically designed to fit into women’s handbags.
Unsurprisingly, the news was met with great disdain online.
In response to Doritos lady friendly crisps I shall be eating the biggest crisps I can find crunching really loudly burping and carrying a packet of crisps as a handbag
— kate ford (@kateford76) February 5, 2018
OH THANK GOD. My foremost lady concern has been how loud I eat. "Too masculine!" I think to myself, as I stuff my face with Doritos and hear the manly man crunch as I chew. Ladies only eat in delicate whispers, each chew like the quietest lady sigh. https://t.co/e04KgII0ru
— Elizabeth M. (@_ElizabethMay) February 5, 2018
This CAN'T be real. I can't deal with the stupidity of this.
Also: Pouring the crumbs from the bottom of the chips bag into your mouth is the best freakin' part. *picks teeth*
Doritos to make 'lady-friendly' chips that don't crunch for women https://t.co/q6u2vRLqnt via @nypost
— jax ☘️ (@jaxbra) February 5, 2018
Me, in response to the article about Doritos making “quiet” chips that are “lady-friendly” pic.twitter.com/8VQ3TEMw59
— Aureylian (@aureylian) February 5, 2018
Others, however, believe that the whole thing is a hoax.
Hey @Doritos ….. tell me your "lady-friendly" chip idea is an early April Fools joke …. cause its a stupid, sexist idea otherwise.
— Diane Firstman (@dianagram) February 5, 2018
@Doritos it isn’t the 1st April – surely this lady friendly crisp is a leaked April Fools joke! #fakenews
— ???TomBoyNI™??? (@TomBoyNI) February 5, 2018
oh come on universe! Stop trying to move april fools day – you're messing with my calendar! Lady crisps indeed…besides we all know Bugles are made to be nail extensions anyways and not to be shared with the ladz…;-) #21stcenturycalling https://t.co/v3GzLpU4gh
— stellacreasy (@stellacreasy) February 5, 2018
Doritos has yet to respond to the claims.
The Women’s Equality Party hit out at companies that perpetuate “tired gender stereotypes”. “The idea of shrinking products for women is as old as the ad men making these decisions,” said a spokesman.
However, former Tory MP and Celebrity Big Brother contestant Ann Widdecombe has come out and defended the low-crunch version of the triangular corn snacks.
She told the Daily Telegraph: “I never lick my fingers in public or in private as I think its a ghastly habit.”