First-ever IKEA festival to take place this month in-store and online
Do you know anyone with a love of all things IKEA?
IKEA has announced its first-ever IKEA Festival, which will take place in-store and online this month.
The virtual side of the festival can be attended from 7am on Thursday, 16 September and will run for 24 hours.
Taking place on Ikea's website here, its events will be set in everyday homes, studios, and neighbourhoods worldwide and will see living rooms, kitchens, bedrooms and gardens be turned into virtual stages for performances and experiences.
The events are free to attend and will take place in over 100 homes in more than 50 countries across the world.
The online festival will have a host of events and talks, including from artists and DJs performing concerts and sets from their homes and studios, designers and IKEA collaborators giving makeover inspiration and chefs taking part in cook-offs and sharing healthy, planet-friendly and no-waste recipes.
There will also be a preview of IKEA’s new gaming range.
In addition to this, IKEA will open its doors with in-store activities and live streams, showing what’s happening in real-time throughout the chain, from the factory floor in Zbąszynek in Poland, to the prototype shop in Älmhult in Sweden.
IKEA fans will also be able to travel back in time in a digital IKEA museum to explore the history of the brand over the decades.
Accompanying this, IKEA’s store in Ballymun in Dublin will also be hosting 13 unique workshops covering topics such as design, wellness and the positive power of plants for all to enjoy from 16 – 19 September.
These events will also be free to attend and all workshop attendees will take home an IKEA goody bag.
Commercial Activities and Events Leader at IKEA UK and Ireland Rosheen Forbes said in a statement: “The IKEA Festival is a new kind of experience we want to bring to customers around the world – celebrating, connecting, and engaging with life at home.
"By opening the homes of some of the world’s artists, designers, DJs and chefs, we hope this gives new inspiration for how we use and spend time in our most intimate spaces. We want the festival to spark a conversation on how to live a more sustainable and affordable life at home, as well as a few surprises along the way.”
Communication and Interior Design Manager at IKEA Dublin Miranda Lyons added: “We’re extremely excited and proud to be able to bring the IKEA Festival to our Ballymun store.
"Our team has designed a diverse programme of in-store events, covering interior design, wellness, upcycling, technology and gardening. Customers will also have the opportunity to get an exclusive behind-the-scenes look at the work that goes into designing our popular roomsets. Overall, we want the festival to help spark a conversation on how to live a more sustainable and affordable life at home.”
To access the IKEA Festival and get the full programme, customers can visit the festival page here. More information will be shared in the coming days.
To sign up for the events and activities that will take place in IKEA's Ballymun location, visit the store's events page on IKEA.ie.
Main image via James Horan/RollingNews.ie