Give whoever wrote this headline the day off… and a few days extra to recover from the sight of that front page.
With consumers increasingly accessing news through online outlets (ahem) and social media platforms, the newspaper industry has faced a challenge to keep people picking up papers in the modern age.
To their immense credit, many of them have risen to the challenge with aplomb and it’s often that you’ll see content that proves so tempting to the reader that they can’t help but buy the paper to see what’s inside.
In that regard, the front page and the front page headline is as important, if not more important, than ever and you’ll do well to come across one that tops the offering from the NT (Northern Territory) News in Australia on Saturday.
The headline relates to a 26-year old man who, while having a few cold ones to celebrate Territory Day last Saturday night, swallowed $2.70 worth of coins that, according to his friends, had been dropped into his schooner (drinking glass) of beer, which he knocked back in one go.
Not surprisingly, he woke up “feeling a bit crook” on Sunday morning and not just because of the drink.
According to NT News, the man, named in the piece as Stu (he didn’t give his real name for reasons that will soon become obvious), went to hospital, where an X-Ray showed that there were still two coins in his system, a 20 cent coin at the base of his spine and a 50 cent coin in a rather more uncomfortable area.
The headline to explain this development was nothing short of inspired and NT News weren’t afraid to shout about it either…
WE'RE HAPPY TO DECLARE TOMORROW'S FRONT PAGE AS ONE OF OUR BEST EVER pic.twitter.com/jL52GiCoT7
— The NT News (@TheNTNews) July 7, 2017
Incidentally, Stu (who had passed another $2 coin without actually noticing), ended up removing the 50 cent coin himself after it had moved by the time he underwent surgery to remove it.
“I went fishing for turds; I had to get a pair of tongs out of my cousin’s kitchen,” Stu told NT News.
“I guess I should get her new ones. Embarrassingly, I have to say it didn’t hurt. I’m not too sure what that means, maybe something else happened to me that night.”
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