We're going to level with you: when it comes to the timeless Swiss chocolate bar Toberlone, we as a society just don't have a clue what we're dealing with.
We were reluctant to inform with you a few months ago that it turns out we've been approaching the eating of Toblerone wrong
for all these years, and that there's a much more practical way of gorging on a bar that makes it even more satisfying.
And now we learn that there's a glaringly obvious detail on the packaging that we've genuinely never spotted before now.
Even casual Toblerone fans will tell you that there is a picture of a mountain range next to the iconic lettering. What we - and for the sake of this article's impact, hopefully you - have been missing is that within that mountain is a picture of a bear.
This handy little gif, uploaded by Reddit user
imvnboy932 illustrates what we're talking about.
http://imgur.com/Dpne1bU
As
Business Insider point out, the bear is a nod of respect to the Swiss city of Bern, where Toblerone started its life. Bern is nicknamed "the city of Bears," and its coat of arms is a slightly flustered-looking bear climbing upwards.
Stay tuned to JOE for more Toblerone-themed bombshells.
