Heinz launch new Christmas jumper, with proceeds going to charity

The crossover that absolutely nobody asked for, but that we all wanted.

This Christmas is going to be different. We've all accepted that. It's going to be like nothing we've ever seen before, so when we saw the words 'Heinz' and 'Christmas jumpers' all in the same sentence, you can understand why we hardly bat an eyelid. But they are real, and they are coming very soon. Heinz has announced that its brand new Beanz Meanz Crimbo’ jumper will be available exclusively on its online Irish shop, with only 500 on sale. And not only are the jumpers the boldest fashion statement of the festive period, all proceeds of the Heinz Christmas Jumpers will go to Barnardos, so that they can invest in vital funds to support those most vulnerable in the run up to Christmas. Just look at it! As we said, the jumpers are in limited supply, and are only available in medium and large. Emily O’Kane, Marketing Manager Kraft Heinz, said: "This has been a very different and difficult year for many of us and here at Heinz we’re extremely aware of the impact the Covid-19 pandemic is having on Irish people, including children that are already in very vulnerable circumstances." Suzanne Connolly, Barnardos CEO, said: "Over the past few months we’ve had to pivot in terms of service provision when providing face to face interventions for vulnerable children and families was not possible. "One of our most successful activities has been the delivery of thousands of activity packs and food parcels – containing Heinz foods, to help keep vulnerable families supported during this time of social distancing and isolation."