Heinz seeking an ingredient from all 32 counties in Ireland for the first All-Ireland sandwich 2 years ago

Heinz seeking an ingredient from all 32 counties in Ireland for the first All-Ireland sandwich

What filling would you want representing your county?

To coincide with the 2021 All-Ireland Football Championship, Heinz is launching a new competition to create the very first All-Ireland Sandwich.


Nominated by the public, the Heinz [Seriously] Good Mayonnaise All-Ireland Sandwich will contain 32 fillings, one from each of the 32 counties.

Head of Heinz Ireland David Adams said in a statement: “We all love eating sandwiches and a match-day sandwich eaten on our laps either in the stands or at home is an integral part of any game. So we wanted to create something special for the return of the sport this summer.

"The final All-Ireland sandwich will contain 32 [Seriously] delicious ingredients – held lovingly together by lashings of our delicious Heinz [Seriously] Good Mayonnaise.

“Nominated by you, each ingredient will represent the very best of Irish produce from up and down the land. From bread to cheese, gherkins and watercress, to black pudding and radishes, we want as many nominations as possible. Ultimately, we want to create the perfect halftime treat and one that can feed the entire family! I can’t wait to try it”.


To nominate your county's best local food producer, visit Heinz Ireland on Facebook and Instagram and nominate your filling choice in the comments.

Nominations will be open from 24 June to 23 July, with the final 32 fillings to be chosen by Adams, as well as food writer and presenter Dee Laffan.

The final recipe will be released on the week leading up to the All-Ireland Final at the end of August.

Meanwhile, to celebrate the return of sport and the summer of Gaelic games in Ireland, Heinz is also launching a new limited-edition bottle – Heinz [Seriously] Good Mayo for Sam.


The bottle is linked to the well-known saying ‘Mayo for Sam’, referring to the Mayo football team’s quest for the Sam Maguire Cup.

To mark the 70th anniversary of Mayo’s last win at the All-Ireland Final in 1951, just 1,951 bottles of Heinz [Seriously] Good Mayo for Sam will be available to buy for €3 through Heinz's website from 24 June.