Not all that many.
Mediavest, one of Ireland’s media planning and buying agencies, has conducted new research which shows just how lax we are with our personal information – even though nine out of ten people fear identity theft.
Over half of Mediavest’s 1000 respondents said that they would give away personal information in exchange for discount vouchers.
This depended on the nature of the information, of course. For example, 7% were willing to give out their PPS number, but 40% would give out their address.
One-fifth of people have been affected by somebody misusing or stealing their data, and 43% have amended their online behaviour out of fear.
Nevertheless, a whopping 85% of Irish people agree to ‘Terms and Conditions’ without having read them.
52% of respondents confirmed that the availability of discount or voucher, especially through an established brand loyalty scheme, was an incentive for them to part their personal information.
The companies that people trust most with their data are their mobile phone provider, their insurance provider and the supermarket where they have a loyalty card.
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