Here's the reason a section of Electric Picnic is turning Japanese
Introducing Heineken Sound Atlas Tokyo.
Anyone lucky enough to be going to Electric Picnic this year will get to experience the Heineken Sound Atlas, a unique opportunity to immerse themselves in the music and culture of another society.
The Heineken crew recently journeyed to Tokyo to uncover the evolution of the Japanese capital's thriving music scene - and they're bringing what they found back to Stradbally, Co. Laois in September.
The Heineken Sound Atlas site will bring Tokyo's unconventional No-Dancing movement to life in a structure three times the size of that at Longitude, that will incorporate some of the country's 'most energetic DJs' and a laser-light show.
The area will also boast an Izakaya noodle bar, a ping pong tournament, a photo booth, viewing platform and, of course, karaoke, offering EP-goers an opportunity to steep themselves in Tokyo's night-life.
Yet another reason to clutch your Electric Picnic ticket close to your breast and count down the sleeps until September 4.
Clip via HeinekenIRE.