Nissan Europe has joined forces with an Irish Master Perfumer and Aroma Academy Scientist to find out what the world could smell like in a zero emissions future…
Nissan commissioned Master Perfumer and Aroma Academy Scientist Dr. George Dodd to use his expert nose to concoct a scent that not only represents a zero-emissions future, but is also scientifically proven to induce a positive sense of well-being to the sniffer.
With inspiration gained from long walks amongst the Scottish Highlands, Dodd has concocted Nissan’s “future scent” with essences taken from cut green grass, myrtle oil, natural orange and the ineffable “light as air” molecule… whatever that is.
Nissan approached Dodd after hearing about his esteemed career as a scientist of smell. Born downwind of the Guinness brewery in Dublin, his sense of smell was brought to life at an early age before going on to study the science behind the sense and becoming a world-renowned expert in the field.
Speaking about the new scent Dr. George Dodd, commented: “We are very proud to have been asked to create such an abstract and innovative scent with Nissan. When Nissan came to me and asked me to create a scent of the future it was quite a scary thought, but it was a challenge I thoroughly enjoyed. This bespoke, futuristic aroma embodies a palate of smell sensations that have never before existed together and represents a future Nissan is helping us drive towards.”
For everything you need to know about the Nissan and the new Nissan Juke, make sure to check out Nissan.ie. Check out JOE’s review of the Nissan Juke Nismo here.
LISTEN: You Must Be Jokin’ with Aideen McQueen – Faith healers, Coolock craic and Gigging as Gaeilge
