Kanye West was the creative director for the first ever Pornhub Awards ceremony 10 months ago

Kanye West was the creative director for the first ever Pornhub Awards ceremony

Self-gratification all round.

A few weeks ago, during an interview on Jimmy Kimmel, sometimes rapper but now mostly odd tweeter Kanye West revealed his fondness for Pornhub.

As a form of thanks, the website gifted him with a lifetime premium subscription to their services.

In the weeks that followed, in the lead-up to the inaugural Pornhub Awards, there had been talk that the porn provider was looking for West to get involved somehow, and on Thursday evening it was confirmed (just as the show began) that he was creative director of the ceremony.

Over the course of the night, he had styled all of the presenters’ clothing, including host Asa Akira's look:

 

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PORNHUB AWARDS ??????? YEEZY

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He also designed the custom statuettes for the award winners:

And he debuted his new song 'I Love It' featuring Lil' Pump, as well as the accompanying video, directed by Spike Jonze.

His Twitter page is now showing apparel related to the winners, including explicit imagery on clothing for "Hottest Female Ass" or "Top Squirting Performer".

The show was aired live on Pornhub on Thursday night (local LA time), and a statement from the site said that "Kanye has designed a bespoke erotica-inspired award statue for each of tonight’s unique categories. In line with the futurist theme, the award statues represent imagined alien sex toys."

Futurist theme? Oh right, we forgot to mention, Kanye said that the awards ceremony was set in the year 6918.

Get it? 69. 18.

Oh Kanye.