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30th Nov 2017

Kellogg’s to stop making this sugary cereal in a bid to combat childhood obesity

Kate Demolder

Ricicles

It’s a sad day for Captain Rik.

Cereal giant Kellogg’s has just announced that they will no longer be producing the well-loved cereal Ricicles, as part of a drive to cut sugar in their products and combat childhood obesity.

The move will also see Kellogg’s cutting down on sugar in their best-selling cereals, and putting an end to on-pack promotions aimed at children on Frosties. Coco Pops, Rice Krispies and Rice Krispies Multi-Grain Shapes will all see their sugar content slashed by between 20% – 40% by summer 2018.

Ricicles, one of the brand’s sweetest cereals, contains 34g of sugar per 100g. According to the NHS, the recommended amount of sugar to be consumed by children between the ages seven and 10 should be no more than 24g per day.

Ricicles fans have since taken to Twitter to vent their fury about the recent announcement.

https://twitter.com/JamesFarndon/status/936176974044819456

https://twitter.com/GrundyOxford/status/936157213055438848

A tax on sugary carbonated drinks will be introduced in Ireland in April 2018 as Paschal Donohue, Minister for Finance followed through on plans to impose a levy on beverages believed to offer no nutritional value. The move is aimed at tackling spiralling rates of childhood and adult obesity.

According to Safefood, the public body responsible for raising consumer awareness of issues relating to food safety and healthy eating, one out of every four children in Ireland are now considered either overweight or obese.

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