Kellogg's white chocolate Coco Pops are now on sale in Ireland 7 months ago

Kellogg's white chocolate Coco Pops are now on sale in Ireland

What a time to be alive.

Too busy for breakfast? Find yourself in a rush every morning and view breakfast as a drain on your time?

If this sounds like you, it's possible that Kellogg's latest innovation might just make you get up five minutes earlier, or regress to your childhood self as they have just launched white chocolate Coco Pops in Ireland.

Oh yes, this is no drill because the new brand of cereal is already on sale in Ireland and they're currently available to buy in Tesco and Asda.

More stores are expected to be selling the cereal from later this month.

After the company received a plethora of requests from consumers on social media, they've decided to give the people what they want.

Katy Bailey of Kellogg’s said: “In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original. Our food developers have succeeded and for the first time in the cereal’s 50-year history, a white chocolate version will hit the shops.”

Kellogg’s White Choc coco pops are expected to be available to buy from all major supermarkets from mid-June with a price of €4.09.

The white chocolate version will have 30% less sugar than other chocolate coated toasted rice cereals. Each 30g serving of the white chocolate cereal contains 116 calories, 1g fat, 5.1g of sugar and 0.2g of salt.

By comparison, normal Coco Pops contain 115 calories, 0.6g fat, 5.1g sugar and 0.2g salt per 30g serving.