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28th May 2018

One of the world’s biggest designers will be releasing their first ever men’s fragrances this week

Rory Cashin

They are inspired by “chocolate and the most expensive wood in the world”, apparently.

Remember when Tom Ford released their men’s fragrance line, and it became the signature scent to possess if you wanted to impress everyone’s sense of smell?

Well, we’re here to introduce you to the next big thing in scents: Louis Vuitton’s new selection of men’s fragrances.

The world-famous design house have hired master perfumer Jacques Cavallier-Belletrud, who has previously been hired for his scent-picking talents by design houses such as Christian Dior, Givenchy, Issey Miyake, Saint Laurent, and – yep – Tom Ford.

From the early reviews, different publications are already announcing their favourites from the range.

GQ said “the one to watch is Au Hasard, a heady mix of Indian sandalwood, cardamom and ambrette.” We looked it up, and an ambrette is a flower from India, which is good to know.

The New York Times went with “Ombre Nomade, which is a Middle Eastern scent taken from the agar tree, the wood from which is some of the most expensive in the world. This scent is made from pure oud oil and gives off a spicy, leathery scent.”

The other four scents are described by Hypebeast as follows:

L’Immesité — described as “an infinite inner journey” — is a sharp-edged concentration of freshness that blends “the bitterness of grapefruit with ginger, labdanum and an overdose of ambroxan, an addictive and sensual amber note”.

Nouveau Monde — “an homage to explorers” — is inspired by Mayan chocolate in Guatemala and the suave side of cocoa. “The leathery sent of oud mingles with cocoa and incense, all the while granting the saffron enough space to express its energy.”

Orage — “The almighty nature of the elements” — captures nature’s raw force in a woody fragrance that mixes the “elegance of iris with a patchouli heart.” The scent ends on a gentle, musky note with hints of bergamot and the buried roots of Javanese vetiver.

Sur La Route — “a life path, a lesson in self” — is a versatile scent that blends Calabrian citrus, cedar, lemon, bergamot and Peruvian balsam, finished off with a “few blades of freshly cut grass that give the perfume its raw, green accent.”

The fragrances will be available for purchase from Thursday 31 May, and the official prices in Ireland have yet to be revealed, the US prices run are $240 (€205) for 100ml and $350 (€300) for the 200ml, and will be available from the official Louis Vuitton website, as well as select stores.

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