Singles are buying man-sized teddy bears to keep them company
It's described as a 'very personal product'
Singletons are finding company and comfort in the form of man-sized teddy bears.
The Loving Bear Puffy is the shape and size of a male human body — but has the head of a teddy bear.
Costing €155 (£135), the 5ft 7in man-bear "replaces the need for physical presence" and can be easily positioned thanks to a weight of just 3.2 kg.
The milky-brown bear is produced by a Bulgarian company founded by model and designer Ina Marholeva and product and creative manager Tonia Berdankova.
The firm describe it as "a very personal product invented by an ordinary woman who is afraid of being alone."
'We all need someone's presence or a hug'
The company explain: "We women are often left alone for various reasons.
"Sometimes it's a personal choice, bad luck or fate, but we all need someone's presence or a hug, especially at night before falling asleep or on the couch in front of the TV.
"That's why Puffy is made with a human shape and size to replace as much as possible the lack of physical presence when we need to hug or lean."
'I got used to his presence because he seems like a real person'
The firm suggest there are some ways in which Puffy is actually an improvement on human company, pointing out that "he doesn't snore, grumble or get angry."
And they add that the rest of the family can enjoy the bear's company as well: "Kids love cuddling him, even pets seek him out to snuggle up to him while you're at work and no one's home."
User reviews include one from a lady named Liya, who says: "The first few days I felt a bit strange until I got used to his presence because he seems like a real person, but now I can't imagine walking in and him not being home."
Meanwhile buyer Karry said: "Since Puffy has been with me, I fall asleep much easier and faster. I love its softness and the sense of security it gives me."
The company add: "He is the perfect gift both for you and for any loved one who is going through lonely moments, emotional trials, and feelings of emptiness."
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