Following on from their successful sponsorship of this year’s tournament, Mercedes-Benz has announced a massive new sponsorship deal with the Masters.
The Augusta National Golf Club announced earlier this week that Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginning at the 2014 Tournament.
Having been an International Partner of the Masters since 2008, Mercedes-Benz will now become a Global Sponsor, joining AT&T and IBM.
“The Masters is the most prestigious golf tournament in the world. It is a great honour for Mercedes-Benz to now be associated with the Masters Tournament as one of the three Global Sponsors”, says Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing.
“The partnership with the Masters Tournament has proven to be the perfect match for us since 2008. Both brands have long-standing traditions and are connected by the passion for perfection.”
“No other sport is as fascinating and multi-faceted as golf; a well-balanced combination of absolute athletic perfection and fascination, which is also perfectly reflected by the Mercedes-Benz brand and its values. For this reason we have been engaged in the game of golf since the 1980’s“, says Lueder Fromm, Head of Global Marketing Communication for Mercedes-Benz Cars.
The gorgeous new Mercedes-Benz E-Class (pictured above) was one of the star attractions at this year’s event and you can check out more about the car over here.
For more Mercedes-Benz pics, videos and news make sure to check out the Mercedes-Benz MSL Facebook page.
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