Nando’s have backtracked after flirting with a female customer on their Twitter account.
The restaurant got into a back-and-forth with a female customer who had commented on how hot the chicken was.
You can probably see where this is going. The company brought customer engagement to a new level by asking ‘Elle’ to DM them her address, where they would test how much heat she could handle.
People love nothing more than to be outraged, of course, so the chain was forced to delete the tweet and claim it was all an innocent misunderstanding.
“We like to have fun with our customers on Twitter and reward our loyal fans,” a spokesperson told The Telegraph.
“We wanted to send Elle a bottle of hot sauce in response to her tweet, which is where the reference to ‘handling the heat’ comes from.
“We would never intentionally offend someone and when we realised we may have done so, deleted the tweet. This is not something we would usually do.”
Hot sauce. Right.
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