The Northern Territory of Australian is well-known for its sweary residents and brazen sense of humour.
A new tourism campaign for the region is an ode to every stereotype about northerners and is certainly gaining plenty of attention.
The C U in the N T campaign was created by a group called NT Official.
The campaign calls for people to enjoy “The Top End.”
“Whether you’re young or old there’s so much to see and do in the NT! Grab your squad and jump in a fourbie and explore the top end!” reads the campaign’s literature.
The logo, as can be seen below, is certainly eye-catching.
The campaign’s official website doesn’t seem to be doing much other than selling t-shirts with the new logo on them, but if that’s what you want, check it out here.
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