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PIC: Lamborghini made a spectacular balls-up of their #2015in5words attempt on Twitter today

Published 14:15 18 Dec 2015 GMT

Conor Heneghan
PIC: Lamborghini made a spectacular balls-up of their #2015in5words attempt on Twitter today

Homelife

Was it really that hard to follow?

You may well have noticed that the hashtag #2015in5words is trending on Twitter today and if you haven’t, you’re not really missing out because it’s mostly been taken over by One Direction fans. Brands often try to get involved with trending topics like this because it looks good for their reputation, but Lamborghini’s attempt to engage with what would appear to be a very simple concept didn’t go to plan. https://twitter.com/Lamborghini/status/677818692110057472 It didn’t take long for some of their 1.2 million followers to let them know about it either. https://twitter.com/inihelene/status/677819884693291008 https://twitter.com/xduuddeex/status/677819665540861952 https://twitter.com/stevehamborg/status/677819812916150272 https://twitter.com/banter_shane/status/677825164441214976 Better luck next year guys.

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PIC: Lamborghini made a spectacular balls-up of their #2015in5words attempt on Twitter today