PIC: Lamborghini made a spectacular balls-up of their #2015in5words attempt on Twitter today 4 years ago

PIC: Lamborghini made a spectacular balls-up of their #2015in5words attempt on Twitter today

Was it really that hard to follow?

You may well have noticed that the hashtag #2015in5words is trending on Twitter today and if you haven’t, you’re not really missing out because it’s mostly been taken over by One Direction fans.

Brands often try to get involved with trending topics like this because it looks good for their reputation, but Lamborghini’s attempt to engage with what would appear to be a very simple concept didn’t go to plan.

It didn’t take long for some of their 1.2 million followers to let them know about it either.

Better luck next year guys.