Movember is fast approaching and the gang at Movember Ireland have kicked things off in spectacular fashion with the world’s biggest Mo appearing on the Cliffs of Moher.
To celebrate the launch of the hairy month, Movember has created ‘The Cliffs of MO-her,’ officially the biggest Mo ever. Live for just 60 minutes last night, enough time to capture its epicness, the giant Mo measured 200 metres high by 600 meters wide as it was projected on one of Ireland’s most iconic natural landmarks, the Cliffs Of Moher in Co. Clare.
Now in its seventh year, Irish Mo Bros can simply register at Movember.com, start the month clean shaven and have the 30 days of November to grow a man made moustache; all to raise awareness and funds for men’s health. The money raised in Ireland goes to the Irish Cancer Society and the Movember Foundation’s global research initiative, GAP.
They’ve also released a great video of a behind-the-scenes look at how they achieved the giant Mo projection on to the Cliffs of Moher and you can see it here:
Movember Ireland Country Manager Neil Rooney said, “This year we wanted to go big and what’s bigger than the worlds largest moustache? The Giant Mo is a call to action for all our Mo Bros and Sistas all over Ireland to register, grow and donate to help change the face of men’s health”.
Amen to that Neil, amen to that!
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