PICS: Gavin James designed his own beer bottle and very nearly got his face on the label 5 years ago

PICS: Gavin James designed his own beer bottle and very nearly got his face on the label

They put his face on a bottle.

Well, not quite, but Gavin James explained that was his first pitch when he met the bottle's designers to discuss the creation of his bespoke Heineken bottle.

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"I told them just to put my face on a bottle because I always wanted my face on a beer bottle," Gavin told JOE.ie.

"I they were considering it which would've been gas but then we settled for a map of places that are special to me, where I've gigged and other stuff too. Hey, it's got lots of red in it so it works!"

The Heinken X Gavin James bottle was unveiled in the Ivy Bar, Dublin where Gavin chatted to JOE editor, Paddy McKenna about his career to date before taking to the stage to perform to the packed out venue.

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Gavin James is the first star to feature in the Heineken #StarSeries which will celebrate some of the finest Irish talent in arts, culture, music and sport.

The Limited Edition ‘Heineken® X Gavin James’ bottle will be on sale exclusively across such venues as The Ivy, 37 Dawson Street, House, Xico and Mrs. Robinson Bar, whilst stocks last.

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Baz Ashmawy at the exclusive launch of the ‘Heineken Star Series’, a series of bespoke bottle designs created by Heineken in collaboration with an array of Irish stars, to celebrate the best in Irish arts, culture, music and sport. Kicking off the collaborative series was Irish singer-songwriter Gavin James who performed a few of his well known hits after a live Q&A style interview in The Ivy, Parliament Street. #StarSeries @Heineken_IE www.facebook.com/HeinekenIE Photo: Anthony Woods Baz Ashmawy at the exclusive launch of the ‘Heineken Star Series’

Eoghan McDermott at the exclusive launch of the ‘Heineken Star Series’, a series of bespoke bottle designs created by Heineken in collaboration with an array of Irish stars, to celebrate the best in Irish arts, culture, music and sport. Kicking off the collaborative series was Irish singer-songwriter Gavin James who performed a few of his well known hits after a live Q&A style interview in The Ivy, Parliament Street. #StarSeries @Heineken_IE www.facebook.com/HeinekenIE Photo: Anthony Woods Eoghan McDermott at the exclusive launch of the ‘Heineken Star Series

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Gavin James & Holly Carpenter at the exclusive launch of the ‘Heineken Star Series’, a series of bespoke bottle designs created by Heineken in collaboration with an array of Irish stars, to celebrate the best in Irish arts, culture, music and sport. Kicking off the collaborative series was Irish singer-songwriter Gavin James who performed a few of his well known hits after a live Q&A style interview in The Ivy, Parliament Street. #StarSeries @Heineken_IE www.facebook.com/HeinekenIE Photo: Anthony Woods Gavin James & Holly Carpenter at the exclusive launch of the ‘Heineken Star Series’

Lauren Bejaoui at the exclusive launch of the ‘Heineken Star Series’, a series of bespoke bottle designs created by Heineken in collaboration with an array of Irish stars, to celebrate the best in Irish arts, culture, music and sport. Kicking off the collaborative series was Irish singer-songwriter Gavin James who performed a few of his well known hits after a live Q&A style interview in The Ivy, Parliament Street. #StarSeries @Heineken_IE www.facebook.com/HeinekenIE Photo: Anthony Woods Lauren Bejaoui at the exclusive launch of the ‘Heineken Star Series’

gavin_james_and_paddy_mckenna_qa_at_launch_of_heineken_star_seriesGavin James chat to Paddy McKenna at the exclusive launch of the ‘Heineken Star Series’gavin_james_performance_at_the_launch_of_heineken_star_series

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Jordi Murphy at the exclusive launch of the ‘Heineken Star Series’, a series of bespoke bottle designs created by Heineken in collaboration with an array of Irish stars, to celebrate the best in Irish arts, culture, music and sport. Kicking off the collaborative series was Irish singer-songwriter Gavin James who performed a few of his well known hits after a live Q&A style interview in The Ivy, Parliament Street. #StarSeries @Heineken_IE www.facebook.com/HeinekenIE Photo: Anthony Woods Jordi Murphy at the exclusive launch of the ‘Heineken Star Series’