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16th Jan 2014

Pictures: Italian designer Trussardi swaps models for greyhounds in their latest collection

These greyhounds really do look the dog's boll*cks

JOE

These greyhounds really do look the dog’s boll*cks

Everybody loves a good greyhound, from the degenerate gamblers to the high fashion designers of Trussardi in Italy, who have decided that, for their latest campaign, they would prefer to have them feature wearing their gear instead of the usual fancy models.

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This isn’t as random as it might seem on first glance however. The brand expanded under the guidance of Nicola Tussardi in the 20th century, moving from making simply gloves, as his grandfather had done, to making stylish clothing and in 1973, they chose a greyhound as their logo.

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The greyhound has long been associated with the upper class and royalty throughout Europe, and in particular during the Renaissance in Italy. There is even a breed known as the Italian greyhound, so it’s pretty clear that our Italic cousins are big fans of the dog.

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Trussardi are also the lads who make the suits for the Juventus squad, so if it’s good enough for Pirlo and Buffon, then it’s certainly good enough for these photogenic pups.

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Hat-tip to Trussardi.com and The Business of Fashion for the pics

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